6 Google Ads Trends You Can’t Miss in 2021 | DIGIDIR
For COVID-19 to significantly impact search behavior, it just requires a cursory insight into the 2020 marketing scene. People’s homes are trapped (mostly). Stressed, afraid, and overworked are people. The children are wild! In addition, the competition between search engines has increased only as advertisers tighten their belts further. Of course, marketing people want to see all this doom and gloom behind the numbers (show me the numbers!). In Google Ads services, the figures don’t lie: Google advertising revenues are predicted to decline 5% by the end of 2020. According to the same report, Google will decrease its share in the United States digital advertising market for the first time. This is a big deal, while the down-spell is shortened, we’re not going to lie. It is quite the scene for PPC (pay-per-click) services to navigate! But go back and breathe deeply. Given the continually unpredictable existence of COVID-19 and the landscape, there is no re...