Top Reasons to Add a YouTube Short to Your Digital Marketing Strategy
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Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers. This ability can also breed a level of silent antagonism toward making an effort to try something new. This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. So, while remaining sympathetic to the frustrations that come bundled with modifying an approved marketing campaign to meet the specific demands of a new platform, I’m strongly suggesting that companies dive headlong into YouTube Shorts. Reasons Why YouTube Shorts Need to be in Your Marketing Plan List 1. Your target audience shifted to wa