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Showing posts from November, 2021

Does Social Media Marketing Actually Work for Businesses

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Social media marketing is a strategy to use free posts and paid ads on social media sites to connect with your target market and build your brand. It may sound like an excuse to play PUBG, but in reality, it is one of the fastest-growing forms of marketing today and the fastest growing trend in the history of the world. Unlike other forms of marketing, social media marketing connects you with your target market instantly, providing feedback and insight into the people you want to market to. It is also a great way to increase brand awareness with very little effort. But can social media really lead to more sales for your company? If yes, how does social media marketing work? Social Media Marketing - An online presence required When was the last time you opened the phone book? Are you the owner of one too? If you don't remember, you are not alone. While phone books were useful tools for a long time, they always had limitations: once printed, they could not be updated; They were neve

Increase Your Business Sales Using Google AdWords

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Since its release in October 2000, Google AdWords has been considered the industry standard advertising platform. Millions of businesses around the world use Google AdWords to advertise their product, website, video, or app. In this post, we are going to see how Bill uses Google AdWords to increase online sales. Increase Business Sales Revenue Using Google AdWords Before we move on to the technicalities, let's look at the concept again: Bill aims to increase sales by advertising its products to its target audience. The Internet is his advertising space. Google Adwords is the delivery method. Things Bill needs to do before advertising: (1) Know what he wants to advertise (his store). (2) Choose the ad type (text, image, video, dynamic). (3) Choose ad size and design (upload or create in AdWords) (4) Set up campaign filters (more on that soon). (5) Activate the campaign. Why Advertisers love Google AdWords: You can easily do all this yourself. You can start with a very modest budget

Top 10 Ways Small Businesses Can Improve Social Media Presence

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Small businesses around the world know that social media is here to stay. You only need to look at the social media demographics across all platforms to know this! But that doesn't mean you've got the time or effort required to create a proper presence on the right network. Even if you haven't optimized your social media presence, there's still time, and the benefits will be well worth the effort. There are many benefits to developing your brand on social media. It can help improve your brand's social customer service, help you communicate with customers and prospects on a whole new level, reach new audiences, build authority, and drive traffic to your website. In short, creating a workable social media strategy can drive growth for your small business by fostering lasting and loyal relationships with prospects and customers. Use a social media style guide to keep track of several different elements to ensure that your brand presence on social media is managed with

Why SEO is Essential for Your Small Business in 2022

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The need for eCommerce adoption and online engagement has accelerated in 2022 and will continue to grow. People want to socialize with brands on their own terms and are looking for unique and streamlined online experiences to do so. To remain competitive, businesses will need to adjust their digital presence to be more visible, valuable and available to their customers. One important way to do this? Focusing on SEO for your business website. Now, you might be asking what is the real value in SEO? why is it important? Well, let's take a look at what implementing it can do for your business and how it can become one of your most effective marketing strategies. What is SEO? SEO stands for Search Engine Optimization , which is the process of improving your site to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through onsite changes. This means not just filling pages with relevant keywords, but