It is a common mistake for brands and other businesses to think that social media marketing is going to be easy. With 14-year-olds going viral on YouTube, we've all wondered at some point, so how hard can it really be?
However, the existence of social media marketing kid YouTube stars is much more difficult than would lead us to believe. One great post isn't enough to propel your marketing efforts; Instead, you need to create and execute a complete social media marketing campaign.
Those campaigns should be strategically designed and built to help you connect with new users, build on-platform relationships, and increase long-term sales.
Although it takes time to build great campaigns, there are 10 easy steps anyone can follow to create and launch a successful social media campaign.
1. Research Your Competitors
Researching your competition is an important step that many marketers forget in social media marketing, but you don't want to miss it. It can tell you what's working for your competition. You can then use that valuable insight to inform and improve your own campaigns.
For example, you can see how certain types of topics are covered in contests and the types of content they create. Do they share tutorials or do a lot of Q&A? Which posts get the most results? You can also see how often they post, how regularly they're uploading content, and even what tone they're using. Are they selling aggressively or giving a more subtle nudge?
Exploiting your competitors' social media strategies will help you create an even stronger foothold for your brand, giving you an edge. You can do your research manually, or you can use competing research tools to compile the data for you.
2. Build Your Strategy
Before you do anything, have a solid strategy for your campaigns. The strategy can be complicated but start by breaking it down to the basics.
- First, choose your target for the campaign. For example, do you want to build an online community, drive more leads to your site, or help promote your blog?
- Next, choose which metrics you'll monitor. Let's say you want to drive leads to your site; So you can track the number of users who are contacting you directly or clicking on links that are promoting Lead Magnet.
- Then, tailor your message and content around the goal in a way that will appeal to your audience.
3. Promote a Message With a Variety of Content
You should finalize the messaging you want to use in the previous step. Now, in this step, you'll use different formats to deliver that message, such as infographics, videos, and blog posts, to see what works best.
For example, you can promote a product with each of these different media types. See what your audience responds to, and keep using different formats while you favor the formats that come out on top. Doing so will keep your channels interesting and your users engaged.
4. Strike a Balance Between Promotional and Non-Promotional Content
This balance is especially important because of Facebook's new algorithms. If you only share promotional material on social media, people will become uninterested and stop following you. However, if you only share non-promotional content on social media, you may not get the kind of results that you are expecting.
So add content from external sources (not content written by you) to your feed. For example, find a reputable media source in your industry and repost its top-performing content. That way, your audience gets to see content they might otherwise have missed, and you can also build relationships with fellow experts in your industry.
5. Publish unique, trending content
It sounds like an oxymoron (how can content be both trending and unique?), but it's a great strategy to use. Find trending topics or strategies and put your own unique spin on them. For example, if many marketers are writing about how Facebook Zero will hurt reach, you should write about how it will help businesses that strive to better connect with their customers.
You, your business, and your product are unique, so don't create cookie-cutter content.
6. Use Scheduling Software to Optimize Your Routines
It's not going to end with trying to create social posts fast. Instead, optimize your campaigns and your routine by using scheduling software to streamline the process.
You can create a social media calendar in advance, and schedule posts to be published at specific times and dates. This approach significantly reduces the time you spend on different platforms uploading content, giving you more time to focus on creating great content and engaging with users.
7. Use Social Listening Tools and Connect with Your Audience
Social listening tools are extraordinarily powerful. They allow you to see what people are saying about your brand, which may be very different from what they are saying about your brand.
Use social listening tools to monitor the impact of your campaigns and see what people are talking about. You should also specifically look at what questions people have about your product, brand and industry; Such questions offer valuable ideas for the material.
8. Create a Unique Hashtag for Each Campaign
Hashtags are powerful entities on Instagram and Twitter. They can help increase engagement, and just as important, they can help you track the results of your campaigns.
By creating a unique, branded hashtag for your brand and specific campaigns, you can more easily track engagement and user-generated content, even if users don't remember to tag your brand directly in their posts.
Branded hashtags should not replace the more common hashtags being used by your audience. To maximize reach and trackability, use both types in each post.
9. Go Live
Livestreaming is a big trend in social media, and if you are not taking advantage of it, you are missing out on a major opportunity. Go live on Facebook or Instagram on topics related to your social campaigns. To increase engagement, host Q&A sessions and answer customer questions already asked or in the live comments.
the best part? Once the broadcast is over, you can save it and share it on your platform as a regular video, giving you the original video content.
10. Analyze Your Performance
Just because your campaigns are running or are over doesn't mean the job is done. Regularly analyze the success of your campaign as it progresses, and evaluate it closely after it is finished. You can get valuable information about what worked well and what didn't.
That analysis also gives you a chance to identify the top content from the campaign. You can then reschedule or rearrange it to run again, boosting your results and keeping the momentum going.
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