Is It Worth Taking A Social Media Marketing Course Certification in 2022

Social media is now the medium in which the world consumes pop culture and news. This is especially true when you consider how much it is involved in the daily lives of younger age groups: 88 percent of 18- to 29-year-olds are now using social media.

In other words, if you're not using social media, you're missing out. Here are some reasons why a social media marketing certification is worth it.

Social Media Trends is Always Changing

While the popularity of social media is unlikely to change, it is clear that the popularity of individual platforms will change; it is already. For example, Facebook is losing young users despite its global reach. According to eMarketer, the number of Facebook users under the age of 11 is expected to decline by 9.3 percent in 2018. The number of users 12 to 17 years and 18 to 24 years will also reduce by 5.6 and 5.8 percent respectively.

So what are they using? 32 percent of teens now consider Instagram the most important social network, which is understandable: 90 percent of Instagram users are under 35. Americans between the ages of 18 and 24 are also more likely than people to use Snapchat, Instagram and Twitter. from their mid to late 20s.

The emergence of new platforms and technology, and changing demographics, tastes and trends will keep changing over time. Staying abreast of the latest developments, concepts and best practices, and adopting a data-driven approach to social media marketing are two ways to stay ahead of the game, ensuring that you are always making the best use of your campaigns and resources.

Social Media Is Essential for Branding and Marketing

50 million small businesses are now using Facebook Pages, and for good reason: A full 74 percent of Facebook users say they visit the site daily, with 51 percent saying they do so several times a day.

It's a large, captive audience, but they have high expectations with regard to the way companies handle social media. In fact, 78 percent of those complaining to a brand via Twitter expect a response within an hour, and 71 percent of consumers who have had a good experience with a brand on a social media service are more likely to recommend it to others. have chances.

In addition to customer service and experience, social media platforms are also playing a direct role in purchasing decisions. For example, 93 percent of Pinterest users use the platform to plan or make a purchase, and the platform actually drives 25 percent of all retail website referral traffic.

All you need to know is how to measure ROI of social media marketing

Despite its ubiquity and the overwhelming amount of businesses using social media for marketing and branding, there is a perception that the effectiveness of social media is difficult to measure.

According to eMarketer, 61 percent of marketers say that measuring ROI is their biggest challenge. Curiously, three other challenges in the top five of the survey are directly related to ROI measurement, and would help solve the problem if implemented properly:
  • Linking social goals to business goals (33 percent)
  • Tracking results through the dashboard (27 percent)
  • Understanding performance on social channels (25 percent)
This is not entirely surprising given the inefficient use and management of social media in many organizations. According to a survey, marketers are wasting the equivalent of two days per week on social media admin tasks, with most of the time related to switching between platforms.

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