Digital Marketing Agency | Branding and Development Services in India

Are the horrors of low engagement on social media intimidating to you? But you successfully posted on all social media platforms, so what went wrong? Here's a truth bomb! Social media marketing is no easy game, you have to do more than just post to engage your audience and increase brand presence. So, how to promote your business socially the right way? You need to boost your social media marketing efforts through organized strategies with the ultimate goal of increasing engagement, visibility, and converting your followers into your paying customers. But is it even worth paying so much attention to social media marketing? Yes, it is! Cancel these social media statistics that prove the importance of social selling. 92% of marketers strongly agree that social media plays an important role in their marketing strategy. Over 85% of marketers have seen an increase in the visibility and exposure of their businesses through social media. 78% of marketers have reported an increase in thei...

While creating the content to   boost your website performances , you always have to select the best. It is a little tough to decide the types of content and ideas that support website great performances. In the current scenario, powerful content is the most effective and attractive way to improve user behavior. Content is the first thing that comes to mind when we plan SEO strategies,   Social Media Marketing   or Google Ads or content publishing activities on any social media platform. Also, it depends upon the content’s nature, which can increase your website’s lead and sales. Content can be in the form of text, visuals (images, videos), audio. Content marketing  is one of the most efficient and  cost-effective  techniques for increasing a website’s traffic. It provides more conversions through websites at reasonable expenses. However, it has some issues to note and consider. Whether you are the website owner or a specialized digital marketer, you have t...

Social media marketing has managed to become an integral part of our lives in a short span of time. What started out as a medium to keep in touch with friends and family soon became a channel for brands and businesses to connect with their target audience through well-crafted social media strategies. With the rapid growth of this medium, many social media marketing trends have emerged and evolved over the years. Adopting these new and upcoming trends helps businesses stay afloat from fierce competition. Top 9 Social Media Marketing Trends to Watch in 2022 We have compiled a list of top social media marketing trends for 2022 that every marketer should follow for better engagement and better online visibility. 1. Live videos changing the social media game Most of the social media marketing experts have been telling brands to focus on video marketing for some time now, there is no doubt that live videos on social media are going to gain a lot of popularity in 2022. Brands are now frequen...

The world of search engine optimization (SEO) is ever-changing, and 2022 is already shaping up to be an exciting year for the industry. 2021 saw several major Google algorithm updates, including the core Web Vitals update and Page Experience update, with more to come in 2022. The search engine optimization trends of 2022 are focused on accessibility, mobile-friendly, machine learning and overall great experiences on Google Search. 2022 SEO Trends 1. Site Usability Metrics Will Matter More Google is prioritizing site performance that creates the best user experience, as evidenced by their 2021 Pages Experience update. They've shown they're not afraid to penalize sites that don't meet the certain speed and UI/UX metrics (core web vitals), or those with poor accessibility. One way or another, almost everything related to on-page search engine optimization involves UX and UI. You can have the best content in the world, but if users can't ingest it because of a bad web expe...