Top 9 Ways to Boost Your Social Media Marketing Efforts
Are the horrors of low engagement on social media intimidating to you?
But you successfully posted on all social media platforms, so what went wrong?
Here's a truth bomb!
Social media marketing is no easy game, you have to do more than just post to engage your audience and increase brand presence.
So, how to promote your business socially the right way?
You need to boost your social media marketing efforts through organized strategies with the ultimate goal of increasing engagement, visibility, and converting your followers into your paying customers.
But is it even worth paying so much attention to social media marketing?
Yes, it is!
Cancel these social media statistics that prove the importance of social selling.
- 92% of marketers strongly agree that social media plays an important role in their marketing strategy.
- Over 85% of marketers have seen an increase in the visibility and exposure of their businesses through social media.
- 78% of marketers have reported an increase in their traffic through social media.
This makes it clear that there are immense possibilities of using social media for marketing when it comes to growing your business.
That's why we come up with 9 surefire ways to spice up your social media strategies and get better results.
Let's get started!
1. Identify the Right Social Media Channel
It's easy to lose yourself in the process of choosing the right social platform to work with. Generally, you can go for the social media space where your target audience spends most of their time. To find this golden age, you'll need solid investigation.
According to a study by the Pew Research Center, Facebook's user base consists of a significant number of people of every age group. The latest figures show that the monthly active users on Facebook are around 2.85 billion. So considering this platform is often an excellent place to start for brands of all kinds. Facebook is best if you want to increase brand awareness or generate leads. On the other hand, if you want to expand your network of influencers and professionals, Twitter and LinkedIn can be top choices. While TikTok and Instagram are the prime options to attract the younger demographic.
Volcano Hill Estate Winery, a Canadian winemaker, strives to educate its wine-enthusiast audience by posting wine-drinking tips. They regularly use Facebook as a medium to share their tips and connect with their audience.
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2. Make the Most of Live Video
Live video is becoming increasingly popular among brands looking to engage their audience. In fact, a live stream survey found that 80% of viewers prefer watching live videos from a brand to reading their blogs.
Additionally, 67% of people who watch live videos are willing to buy tickets to an event after watching a live video or similar event.
So if you are going to improve your social media marketing efforts, a live video should be an important part of your marketing mix. You can live stream brand events, interviews, behind the scenes, etc. to increase the audience engagement ratio. Use video creation tools to create easy videos.
Bob Heilig initially attracted his audience by talking about topics he was passionate about before selling anything.
This went on for six months until he decided to monetize his business using Facebook Live and Kajabi, a knowledge commerce platform for creating, customizing and selling online courses.
3. Build Your Brand Story
The way you portray your brand has a huge impact on how people feel about it. Leading businesses have turned to effective storytelling for their brand marketing success.
Stories always help in developing an emotional connection between your brand and target audience.
What and how you call it, as well as the medium through which your brand communicates its story, is also important. Social media is a highly effective platform to share your brand stories and connect with people.
4. Take Advantage of User-Generated Content
User-Generated Content (UGC) is one of the most powerful ways to promote your products or services. People trust other people more than marketing gimmicks or the claims of the brand itself.
With UGC, your target audience will get honest feedback directly from other customers instead of relying on your brand claims. It is a form of social proof that helps establish your brand as trustworthy.
User-generated visuals are more reliable than other forms of content. More than 50% of the respondents agree that UGC views are more impactful and impactful than a brand's own photos or videos.
Therefore, always give your users a platform through which they can brag about their purchases. Make it easy for your loyal fans and customers to share stories about why they love your products or services.
5. Use Social Friendly Images
Audience is getting picky and disapproving of the use of stock images. But how do you create new captivating images if you lack any designer expertise?
For a startup or a small business, hiring a designer may not be viable. Don't worry, as there are a lot of tools available to overcome this problem.
Tools like Canva, Cello and Vengeance can be used to create jaw-dropping graphics. Depending on your promotional channel and post theme, they provide hundreds of templates to get you started.
6. Use Instagram to Post Ads
Instagram is one of the most widely used social platforms for social selling. The platform now has over one billion active users. With a huge and diverse online community, Instagram has become a powerful social media platform.
The engagement rate on Instagram is higher than that of Twitter or Facebook. And with reels and other purchasable features, the accessibility is phenomenal, too.
It's time to leverage the power of Instagram ads to connect with potential buyers around the world. To ensure success, make sure your ads are visually appealing and targeted at the right audience.
7. Use Relevant Hashtags
Hashtags are a great way to improve brand visibility. But to find the right hashtags to use, you need to do some research to find the most relevant and effective hashtags for your brand.
Hashtags should also be relevant to your target audience. The more specific the hashtag, the more relevant your audience will be. This will lead to better visibility and higher engagement rates.
Always try to use different types of hashtags by including a common hashtag with a specific and specific hashtag. Once you know what's working for you, stick to it. And use the same combination of hashtags on all social media platforms. With the help of these hashtags, it will be easy to identify your key supporters and track your mentions.
8. Use Employee Advocacy
If you want to increase brand awareness across all social media platforms, employee advocacy is one of the best strategies. Your employees also have followers on social media handles. And who better to help you than your own employees.
Ask them to share their experiences of your product on their social media handles and gain more audience interest.
Because employees are more relevant than celebrities. They are also easily accessible and a more reliable source of recommendations for your potential buyers.
According to Edelman's Trust Barometer study, shoppers trust employees more than celebrities to help them with their buying decisions.
9. Get Your Timing Right
The secret behind a successful social media post is sharing the right post at the right time. No matter how strong your marketing campaign is, timing is an important factor. If you do not publish your posts at the right time, you may not get the desired results.
For a marketer, handling multiple social media platforms can be really challenging. That's why it's important to schedule posts for your social media platforms to make this task easier. Even if you are unavailable, the scheduler will make sure to post content at the right time when your target audience is most active.
Final Thoughts
Almost every business is taking advantage of the huge user base and tools of social media platforms in realizing their goals. While your competitors are racing for it, losing through this high terrifying might just cost you. This is the right time to revamp your social media marketing efforts to promote growth and better results for your business. The strategies outlined above are the most successful and effective ways to increase social sales and improve branding. Start with making your brand's products and services visible to relevant potential buyers in an attractive way.
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