Is It Worth Taking SEO Course Certification in 2022 - DigiDir

The number of available search engine optimization (SEO) jobs increased 43 percent this year, making search marketing experience among LinkedIn's most in-demand skills for 2018 and beyond. It's not hard to see why: More than 93% of online experiences begin with a search engine.

If you're still unsure whether further education will benefit you, read up on some of the reasons why SEO training may be valuable to you.

SEO Skills are Increasingly Important

Even though the SEO and SEM fields have changed, their importance has only increased.

A May 2018 study of all web searches found that the click-through rate for the top-ranking search result was just under 30 percent -- a number that dropped to four percent for the fifth-ranked result. By the ninth result, an average of one percent of searchers were still interested in clicking - a far more dramatic drop than a few years ago.

Meanwhile, Internet users are just searching more often. The number of main search queries from the top four search engines in the United States in April 2018 was 17.6 billion – a dramatic increase from the 10.12 billion that were searched in April 2008.

It should come as no surprise that businesses are finding attractive ROIs investing in SEO and SEM. According to the BIA/Kelsey Local Commerce Monitor report, companies that spent more than $25,000 annually on marketing reported that search engine marketing and optimization provided the best return on investment, with 65.9 percent giving SEM/SEO a very high priority or very

 high return on investment. Listed as a high priority. Moving on - above email marketing, social media advertising or performance appraisals.

Google and Other Search Engines Don't Rest

During 2017, Google made several updates to its search algorithm - some minor, some relatively major.

Among the changes made, two major updates in February and March seemed to target low-value content, a December update aimed at "improving relevance", while in March 2018 Google added "wider core algorithms". added. Updates" which were intended to "benefit the pages". Previously less rewarded.

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The general trend among Google's algorithmic updates is that they are prioritizing quality over quantity. Experts have also observed that it appears that Google is placing more emphasis on website architecture and internal linking strategy. Furthermore, sculpting – or editing out unnecessary bulk on your website – is a process that is becoming increasingly important.

Furthermore, the rise of voice search is already having a transformative impact, with Google revealing in 2016 that 20 percent of queries via its platform were voice searches. Another trend that has grown at lightning speed is the sudden prominence of Rich Snippets and Knowledge Boxes, features that are already having a game-changing impact for SEO experts.

And most professionals are bracing themselves for a massive change to mobile, given that Google has already confirmed that more than 50 percent of searches are done on mobile.

Ultimately, it should be clear that an SEO strategy that worked well a few years ago may already be hopelessly out of date. Refreshing your SEO skills can be vital to staying on top of an endlessly evolving field.

No longer just for SEO experts

Increasingly, even if "SEO" isn't in your job title, you'll be expected to have a firm grasp on optimizing your website for search engine prominence.

A quick sweep of job-search websites will reveal that an understanding of SEO can be a major advantage or even a prerequisite for jobs in many fields, including communications, content creation and management, marketing, social media, and some positions in journalism. is believed.

In DigiDir SEO courses, students learn techniques and tools to create real-world search marketing strategies, with units covering the units: SEM; SEO, Site Crawling, On-Page Optimization, and Answer Box; Google Search Console, rich snippets and data highlighter; pay-per-click advertising, ad groups and remarketing; and Google Analytics.

Even if you are not planning to specialize in SEO and SEM analytics, it is clearly a qualification that is valued.