Top Benefits of Google AdWords to Grow Your Business Online | DigiDir

The first company that comes to our mind when we think of digital ads is Google Ads. This is mainly because Google has a large share of the search engine market.

Of the $147 billion the company receives in revenue, the search engine is worth $108 billion. Thanks to its advertising tools that let you target users on platforms like YouTube, Maps, and third-party websites, it's the market leader in online advertising.

Let's understand what Google Ads service (formerly known as Google AdWords) is, its relevance to your business, and the different ways it can add value to your marketing efforts.

What are Google Ads?

Ever seen a result tagged as 'ad' when you search for something on Google? Well, this is Google Ads doing what it does best.

Google Ads lets businesses pay to have their website highlighted. Depending on the keywords they speak, quality scores, and other factors, websites may appear in various Google search results.

Remember, Ads and Adsense are two different offerings by Google. While Adsense is for website owners who are selling ad space, ads are for businesses that want to promote their website. And using them together may not be a good idea.

Does Your Business Really Need Google Ads?

You are the best person to answer this. Does your target audience include active Internet users? Do you want your business to have a better online presence? Are you satisfied with the results of your company's SEO practices?

If you are a small business owner or marketer of one, you can use the tool in the following ways.

• Directly reach people who are looking for your products or services
• Target people belonging to a specific demographic
• Direct people to your landing pages
• keep track of results

About 65% of all small and medium-sized companies are using Google Ads to grow their business. You need to hop on that bandwagon, otherwise, you risk losing out to your competitors.

We will tell you not one but ten reasons why Google Ads should be a part of your marketing strategy. 

9 reasons why Google Ads can help your brand

Here are some reasons why you should consider signing up for Google Ads.

1. Targeting Capability

Marketers and sellers know the importance of quality leads. At the end of the day, your advertising campaign should address the objectives of your brand. With Google improving its algorithms every passing day, you can be assured of reaching your target audience.

You can choose to bid for specific long-tail keywords or shorter keywords. While the first lets you target potential customers with high intent, the latter can get you high traction with fewer leads.

2. Ability to take advantage of audience intent

Have you ever felt that Google knows more about your taste than your best friend? Google's smart algorithms can detect user intent and serve them exactly what they need in a single platter.

Let's say you are advertising on social media marketing or websites, where the primary purpose of the user is to browse the web or engage with social media. Your ad should be exciting and powerful enough to attract users.

With Google Ads, you can target users who are looking for the product your business has to offer. This gives you an edge over other advertising channels and allows you to get more leads.

3. Campaign Control

Another reason why online advertising is popular even among large companies is that they are easy to execute. Organizations don't need fancy MBA employees to execute a Google Ads campaign. In this way, they are able to complete the work with minimum resources.

With some training and basic marketing skills, anyone can launch an advertising campaign that can drive huge results.

What's even better is that you can scale up a campaign almost instantly. If your profits are great and you have a large marketing budget, there is no reason to put a hold on your PPC budget. That's why brands like Amazon, The Home Depot, and Lowe's spend upwards of $50 million each year.

4. Budget Control

It's hard to imagine, but there was a time when marketers found it difficult to keep their advertising campaigns within budget. Putting up billboards, radio announcements or distributing leaflets across cities has become largely inefficient marketing methods.

Google Ads solves the extravagance problem by giving you complete control over how you spend your money. You can target specific keywords, specify the number of bids, and set daily budget limits. More importantly, you are charged only when an ad is clicked.

That way your ad spend will only be used on the activities that matter most to you.

5. Creating Brand Awareness

Most digital marketing experts focus on the leads, sales and reach of Google Ads. Amidst all this, they tend to underestimate its brand-building potential.

The average American spends more than 3 hours a day on the Internet. This means that your ad is likely to be seen multiple times by the same group of people. Whether they click on it or not, they become familiar with your brand and its offerings.

6. More Conversions

We all know about the reach of Google Ads. But what matters more is the number of conversions. Google Ads does not falter in this department either.

There is evidence to show that paid traffic conversions are twice as high as organic traffic conversions. If you have a landing page with a good message match and a focused design, you can easily become the top-ranked page in your industry.

In addition, you put users in different buckets and show them different content based on Google Analytics data.

7. Better ROI

It may sound contradictory, but to save money you have to spend money on ads. Due to its demographics-based targeting capabilities, Google Ads provides you with an excellent ROI.

There are three types of bidding strategies that you can deploy to get maximum profit. Depending on the objectives of your campaign, you can choose any one of them.

The first is the cost per click (CPC) in which you pay for each click on one of your ads.

Second, the cost per thousand viewable impressions (CPM) that you pay based on the number of views on your ad

Third, cost per action (CPA) in which you pay based on each significant action taken by the user.

8. Instant Results

Gone are the days when you had to wait for your SEO managers to get a good deal of web traffic. Systemically improving search engine page ranking depends on domain authority. It gets better over time based on factors like the number of hits to your website, backlinks, and quality of content.

On the other hand, if you have the resources, you can use Google Ads for instant results. Whether you have a product launch or an upcoming event, you can get enough eyeballs or sales in just a few days.

This does not mean that you have to depend on Google Ads forever. You can parallel work on Search Engine Optimization (SEO) and skip the paid ads when you start getting enough organic hits.

9. Remarketing Capabilities

As mentioned earlier, Google is a top player in the online advertising business. As far as numbers are concerned, W3Techs reports that about 45% of all websites use their ad networks.

Google uses cookies to retarget users on all of these websites. This means that users will see your ad multiple times if they have visited your website before. You can also change the setting to show ads to users who perform specific tasks. For example, you can show footwear ads on the Display Network to users who have clicked on the footwear filter on your e-commerce portal.

Summary

The bottom line is that Google Ads is perfect for you if it aligns with your business goals. Remember, you need to structure your approach, deeply analyze the results, and keep changing your approach.