How Short Video Apps can be a Strong Catalyst for brands Through Social Media Marketing

More than 50 million Indians use short videos to create buzz for their business through Social Media Marketing. With only a few years to launch globally, these quick video-sharing apps have exploded in popularity. And that growth lets brands get a piece of the app's viral achievement.

In today's modern technology-based era, the trend of video marketing is not going away anytime soon. Research shows that 86% of individuals would like to see more videos from brands.


And with about 85% of companies already using video as a marketing tool, a short video app is a great way to expand the reach of your video content. It provides a fairly accessible way to integrate video into your existing marketing strategy if you're not already using video.

It is quite simple to promote your company and reach out to the audience by launching new challenges. You can choose an idea or topic and then encourage users to use a branded hashtag that you came up with to create or recreate a video. This is a good way to increase interactions and encourage engagement with your brand.

Short video apps proved to be a revolutionary step for both businesses and influencers. Today, short-video applications are among the most widely used everyday applications.

The reason is simple: they offer people a new alternative and match their fast pace of life. This is why most online advertisers put short-form video apps at the forefront of their marketing strategy as an affordable way to connect and communicate with customers.


Businesses and influencers both take advantage of this huge opportunity with more features (filters, stickers, etc.) and campaigns to keep users engaged and excited.

The short video apps space is filled with highly creative content, and today 7.2 out of 10 smartphone users have at least one short-video app.

Consumer attention is becoming less and less in this age of urgency. They prefer fast channels, but those that provide sufficiently interesting data. For most Chinese businesses, it was especially useful to start investing in short-video ads.

Along with fun and innovative content, short videos, even those in just 15 seconds or less, can effectively deliver brand messages to target audiences.

These short video apps are loved by the Z Generation and Millennials. These users are allowed to dance, jump, lip-sync and even create comedy skits with short-video apps.



Comments

Post a Comment

Popular posts from this blog

Top 7 SEO Trends for the Year 2022 - DigiDir

Image
The world of search engine optimization (SEO) is ever-changing, and 2022 is already shaping up to be an exciting year for the industry. 2021 saw several major Google algorithm updates, including the core Web Vitals update and Page Experience update, with more to come in 2022. The search engine optimization trends of 2022 are focused on accessibility, mobile-friendly, machine learning and overall great experiences on Google Search. 2022 SEO Trends 1. Site Usability Metrics Will Matter More Google is prioritizing site performance that creates the best user experience, as evidenced by their 2021 Pages Experience update. They've shown they're not afraid to penalize sites that don't meet the certain speed and UI/UX metrics (core web vitals), or those with poor accessibility. One way or another, almost everything related to on-page search engine optimization involves UX and UI. You can have the best content in the world, but if users can't ingest it because of a bad web expe...
Read more

Top 10 Ways Small Businesses Can Improve Social Media Presence

Image
Small businesses around the world know that social media is here to stay. You only need to look at the social media demographics across all platforms to know this! But that doesn't mean you've got the time or effort required to create a proper presence on the right network. Even if you haven't optimized your social media presence, there's still time, and the benefits will be well worth the effort. There are many benefits to developing your brand on social media. It can help improve your brand's social customer service, help you communicate with customers and prospects on a whole new level, reach new audiences, build authority, and drive traffic to your website. In short, creating a workable social media strategy can drive growth for your small business by fostering lasting and loyal relationships with prospects and customers. Use a social media style guide to keep track of several different elements to ensure that your brand presence on social media is managed with ...
Read more

Top 5 Strategies to Start Using Instagram Reels for Marketing | Digidir

Image
Instagram made a big play in bite-sized video content in August, rolling out the reels the same year the app turned 10 and celebrated 1 billion active monthly users. Instagram Reels is a new tool for creators to share 15-second clips with music and AR effects. If this sounds similar to TikTok, that's because it is: TikTok surpassed 1 billion users in just 18 months, Instagram reels showing many similar features. So, while the feature isn't exactly significant in its originality, it does provide opportunities for in-house engagement in the same ecosystem as Instagram and the platform's parent company Facebook. Reels is not Facebook's first TikTok competitor Creators and influencers can use Reel to engage users with short, entertaining content – ​​but will it strike a chord with marketers? We think so. And it will not make much difference whether Tiktok is banned in America or not. With the Facebook family's endless resources, global reach, and familiarity to creators...
Read more