Top SEO Job Interview Questions You Need to Know for 2023 | DigiDir

Are you a budding SEO expert? Get mock-up interviews with tricky SEO-related Interview Questions for the mid-senior level that will help you get a dream job in 2023.

If you are a serious 'SEO aspirant' then you must keep this article handy. Many SEO companies in India promise to offer the best digital marketing services which help in securing a hot seat in a well-reputed digital marketing firm that will help in getting ready for future endeavors. For this, you have to go through the best SEO Interview Questions which will help you not only to impress but also to secure the job of your choice.

Important SEO Questions for 2023: SEO Jobs

Q. What is SEO and how is it beneficial for your business?

SEO stands for Search Engine Optimization which has become a magic word for any business. If done properly it has the power to increase your business on search engines. As stated by Best SEO Agency in Noida, SEO helps businesses to create a conducive digital environment which helps in bringing in more leads and increasing the conversion rate. This includes targeted qualified traffic, which is capable of attracting more clicks than PPC, and includes better conversion rates, brand awareness, increased sales, and many other benefits.

Q. What are the important forms of SEO?

On the basis of online techniques, SEO is divided into two main sections i.e. 'on-page' and 'off-page'. On-page refers to the on-site page layout that includes modifications and enhancements that need to be made to the landing page. Whereas, Off-Page takes on the link-building activities for different types of content which are present on many other platforms.

Q. What is the difference between white-hat, black-hat, and gray-hat in SEO?

White-hat: Through the white hat SEO technique, one follows only ethical strategy and other search engine guidelines.

Black-hat: This is the opposite of what is done under white-hat SEO techniques. This includes risky practices that can even cause your websites to be banned by search engines. But, this technique is mainly used for quick website upliftment but it is very risky in long term.

Grey-hat: As the name suggests it lies between white and black hat SEO techniques or in the gray area. In this case, it's nothing you want search engines to know, it acts like a blanket cover. Additionally, there will be nothing that will prompt you to punish all of a sudden, but there will be a point where that situation may arise.

Q. How long does it take for your site to rank?

It all depends on your website and the type of business you are catering to. The answer here can be from a minimum of six months to a maximum of one year. In the early days of the Internet boom, site ranking was fairly simple and easy, but with the increase in competition, the increase in the number of websites on search engines has made it a bit difficult. From key keywords to related keywords and competitor analysis, everything is taken into account when ranking a website.

Q. What is Broad Core Algorithm Update?

When it comes to updates, SEO experts are concerned about the drift of the site's visibility and ranking on search engines. Technically speaking, Broad Core Algorithm Update means a core algorithm that improves itself or is self-optimized. This can include customizing the way things work for rankings which can further include how they weigh or interact or form a cohesive unit as a whole.

Q. What is Google Penalty and how dangerous is it to the customer's business?

Google Penalty is a strict action taken by Google against a website that violates the rules and regulations set by the Google Webmaster Guidelines. This includes spam content for blogs, spam forum threads with content that looks like an ad, a post/profile that appears to be auto-generated, and more.

If Google decides to put your website in its bad books for some reason, it may take longer for things to return to normal. Some of the penalties include an unresponsive website, poor website performance, PageRank drop, or removal of the entire website from Google cache search results.

Q. What is the difference between pogo-sticking and bounce rate?

Bounce rate is defined as the percentage of visitors who visit the webpage of your site and leave the webpage without taking any action. A high bounce rate means that as soon as a person visits the site, they bounce back without doing any activity on the page. This can include scrolling, adding to a cart, and more.

On the other hand, sticking a pogo is like a ping-pong ball. Here, the user performs a search, clicks on the result but quickly clicks back to the search page. This type of activity brings a direct result of immediate dissatisfaction among marketers.

Q. What is Rankbrain?

RankBrain was coined in the year 2015 by Google's core algorithm which includes machine learning which helps in segmenting the most relevant result for search engine queries. RankBrain helps streamline relevant results. It is handled through AI.

Q. What is Google Sandbox?

The Google Sandbox is a probationary period for new domains and websites after they have been pushed into the launch phase. The newbie website is checked by the bot which then does an in-depth analysis on various parameters. This process takes somewhere between 45 to 90 days.

Q. What do you understand by latent semantic sequencing?

The latest Semantic Indexing is also called Latent Semantic Analysis (LSI). It refers to the latent relationship between words or semantics to improve the information. It is an important step in the field of text comprehension because it accounts for the contextual nature of language, which works well on static content and small sets of content and documents. LSI authorizes a bundle of documents together and based on their thematic similarity was a useful capability for early search engines.

Q. What do you understand by the term web traffic?

In the context of SEO, web traffic refers to the number of users online using a website or being online at a given point in time. Each person who lives online with a particular IP address is recorded as an online visitor or potential visitor.

Q. What are backlinks?

Backlinks, simply put, are links from one website to another website's page. Search engine giants like Google and others consider backlinks to a specific page. Pages with a high number of backlinks are rich for ranking on the search and can increase the overall authority of the page.

Q. What is the BERT algorithm?

The BERT algorithm is actually for bidirectional encoder representation from transformers. It is a deep learning algorithm that deals with natural language processing. It also helps the machines to understand a sentence and deduce meaning.

Q. What is Keyword Density?

The number of times a specific word is repeated in the content or context is known as keyword density.

Q. What are the things that need to be covered for SEO audit?

If you want to reach more through your content, an SEO audit is essential that will let you know about the loopholes in your text or copy. Unlike the old days, your website needs to be mobile-friendly and optimized for user intent. In recent times, search engines have complex algorithms that crawl through your website and compare your website with respect to various ranking factors.

Q. What is the role of content in SEO?

Content is like food for a website, it is where a website derives its energy from. With the advancement of content, it includes quality content that generates high CTR, helps to generate backlinks, it allows keywords to be included, it also enhances more user-experience. Content plays a very important role in SEO.

Q. What do you understand by keyword stemming and how is it beneficial for SEO?

This is a simple form of coming up with variations of the root word. Stemming or keyword stemming refers to Google's ability to create new variants of a word that is being searched for on a browser's search bar. To encourage this phenomenon, Google uses keywords stemming from its algorithm.

Q. What should be the length of Meta Title and Description in SEO?

Google allows 50-60 characters for a meta title or meta tag, and 155-160 characters for a meta description.

Q. What is Search Engine Marketing and how is it different from SEO?

Search Engine Marketing also known as Pay Per Click (PPC) in other words, it is basically the practice of marketing where paid advertising is taken into consideration. Here marketers reserve their bids on certain keywords which can make them the owner of that particular keyword and know the market through them. This includes short, text-based ads, product-entry ads, visual, product-based ads.

On the other hand, SEO only has to take care of the search engine and ranking. Since this is an organic form, it earns you a free spot in the search result which improves the relevant content on a given search result.

Q. What do you mean by SERP and what are the key elements for it?

The SERP or Google Search Engine Results page is a unique element for each search query based on the keywords and phrases used by the user or target audience. Key elements of the SERP include a knowledge graph, featured snippet, an answer box, and image.